This project is a live project for Dinosaur Isle, a tourist attraction on the Isle of Wight. The attraction is primarily an interactive museum and also has an education room and a large gift shop. The attraction is aimed towards all ages and as well as holiday makers and residents of the island, it also attracts a vast amount of school parties for educational visits.
As the gift shop is multi use for admissions as well as purchases from the shop this sometimes can cause confusion to customers and the queues, the client wants to make the most of the available space for a better queuing system.
Customers don’t always like to walk straight into the gift shop when entering an attraction as they feel pressured into buying and pulls children’s focus. Not only for families but school parties also get distracted having to walk through the shop before entering the museum. The client wants to look at a possible second till area purely for admissions into the museum to minimise confusion when walking into the gift shop.
I have been asked to create a new and fresh design that compliments the museum and also look into the queuing system to try and improve it.
Aims
· To redesign the shop looking at freshening up the decoration and displays
· Focus design around the till front to optimise queuing space
· Look into division of the space admissions and gift shop and new bold signage, less confusion for customers
Primary research
· Observe and record how people currently interact with the space
· Meeting with the client
· Initial photos and sketches
· Measurement of the space
Secondary Research
· Research from websites, books and interior design magazines.
· Research retail design
· Research into special design and awareness
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